Business Global Level Chosen Destinations â€Myassignmenthelp.Com

Question: Discuss About The Business Global Level Chosen Destinations? Answer: Introduction Woolworths limited company has been selected for the report.The report consists of the global scan and audit analysis and this required to be done for expanding the business entity to a global level in the chosen destinations that are China and India. Woolworths Limited is the biggest retailing Australian company. It is the second leading company in Australia by revenue. It was the ninth biggest retailer across the world in 2008. It operates its business in Australia and New Zealand. The company was founded in 1924 and its headquarter is located in Bella Vista, New South Wales Australia. The profit of the company is approx $-1.2 billion(2016) and revenue of the company is approx $59 billion(2016). There are approx 202,000 employees working in the company. It is the second largest company in New Zealand. Audit analysis and Global scan Woolworths is planning to expand its business operations and activities to global of China and India. Therefore, the marketing team, sales executive, and management are planning to evaluate and measures the opportunities and risk in the selected countries. The opportunities and risk in China and India are discussed below (Bayne, Schepis Purchase, 2017). Chinese market After the various researches, it has been analyzed that China is the biggest country in the world. It is one of the biggest countries with a highest population and economy. It is using effective policies, rules, strategies and norms for effective business operation. The country is using effective technology and resources to gain the competitive advantages. It has been analyzed that China is first largest country in terms of population and it is the highest populated country in the world (Lee et al, 2015). The country uses effective human resources and capital for the successful and growing economy. It is the biggest producer of the various brands and it maintains the low labor cost. The current GDP of the company is approx $11.8 trillion and the growth rate is approx 6.7%. The country is the world leader in technical innovation in textile manufacturing, producing of steel, aluminum and agricultural revolution. China is using the different modern technique for business. Now it has bee n noted that Woolworths limited company can expand its business easily through its effective policies and technology. It has been analyzed that high population is the major factor for the company to expand its business in such country. The high population will help to increase in demand for the products. Due to the low labor cost, the company will manage the workforce for the channels at very low cost. Efficiency and effectiveness will also help to expand the business operation of the company. The company can utilize the available resources in very effective way. It is the other benefit for the company (Lynch, 2014). Indian market The company can also expand its business activities and operation in Indian destination. Thus, the company needs to analyze and measure the risk and opportunities of the Indian market. The business of the company depends upon the risk and opportunities of the country (Gunjal, 2017). Thus, before starting the business operation in the foreign country, the marketing team and management of the business entity should analyze and identify the risk and opportunities available in the foreign market (Guha et al, 2014). The business entity also evaluates the environment of the country. Environmental factors affect the business operation of the company and these factors play a significant role in growth and success of the company. It has been noted that Woolworths has a great scope and opportunities to establish its supermarket in the Indian market. It has been noted that India is the second largest country in terms of high population. It will also help to enhance and expand the business of th e organization. The GDP and income level of the country are favorable in India. Thus, the current GDP of the country is approx $2.454trillion which has been increased by 7.2% as compared to the last year (Gereffi Luo, 2015). After the various researches, it has been analyzed that agriculture is the primary sector of the country which generates higher revenue for the Indian economy. Industrialization and modernization also influence the business of the company (Jie, Parton Chan, 2015). Globalization also a significant factor to show the foreign countries interest in investment in such country. It will help to increase the GDP of the country (Grant Jordan, 2015). The policies, strategies, and norms which are implemented by the government will also provide the financial support to Woolworths to expand its business. Further, the service sector is also considered the biggest sector to achieve the goals and objectives of the company. Now it has been observed that if Woolworths Company establishes its supermarket in Indian economy then it will not face any kind of issues and challenges in such country (Boutabba, 2014). Culture and market of China and India After the various researches, it has been noted that business factors play a significant role in the growth and success of the business entity in Chinese as well as Indian markets. The various cultural factors influence the business environment and performance of the company. Along with this, if the company operates its business in other destinations then various challenges are also faced by the company (Frynas Mellahi, 2015). The cross cultural factors influence the business operation of the organization adversely because the team members of the company are not able to able to understand the culture of the India and China. On the other hand, social factors also affect the purchasing power of the people. Hence, it affects the trade activities of the company negatively. In India, there is a tendency to buy the products from local shops at the low prices (De Mooij, 2013). There are many cultural factors exist in the China and Indian market which are discussed below. Distribution of information and knowledge: Distribution of income also plays a significant role to develop and expand the business in the foreign An expansion in the transparency level is required to be created by Woolworths Ltd between its benefits and the cost of merchandise sold. Situating of the brands is very troublesome in the event of Indian markets and furthermore constructing trust and picking up a piece of the pie. For example, Uber is a multinational company which offers private taxi benefit and it is established in the United States of America (Fang, 2014). The business entity moved towards the Indian market and for influencing the customers they introduced attractive. This helped them in picking up trust and acquired an expansion the goodwill and piece of the pie. Apart from the previously mentioned factors, there are some market section modes which are available in the worldwide market condition. These market passage choices can be used by the business substance for entering in the host economy for extending the business. While choosing the market passage modes, the business company should contemplate a portion of the satisfactory standards and controls (Das Nair Dube, 2017). Attitudes, values, and styles of people: The attitudes, values, and styles of the people influence the business operation and activities of the organization. Bargaining power of people also affect the supermarkets of Woolworths limited company. If the company wants to start operation in India and China then the company will have to start and develop some offers and discount schemes to gain success in the Indian market. This issue does not exist in Chinese market therefore, it builds and increases the foreign direct investment rate in the Chinese market (Cappelli, Singh, Singh Useem, 2015). Woolworth Limiteds Strategic capabilities The business entity has successfully attained and builds the image Australia. Moreover, the business corporation is also planning to expand the business operations in the international markets (Kleinmanand Lin, 2013). The chosen destinations for the expansion plans are India and China and these markets are chosen as they are the two economies who have the highest population density. A highly crowded economy can be considered as one of the factors which can be proven beneficial for the business as it leads to an increase in demand. The below presented are the factors which dictate the strategic capabilities of Woolworths Ltd: Financial Position: On the basis of the recent survey it has been observed that the past years or from the period of the establishment of the entity, an approx. count of more than 1000 stores has been launched in the region. This presents a high level of success attained by the business organization (Lee et al., 2015). Moreover, the establishment of new outlets will require the business entity to make huge investments. And this also shows that the business entity is financially stable. On the basis of the conducted survey, it has been noted that Woolworths Limited has attained a growth rate of 7.96% in past five years which has been considered quite high as compared to its competitors. Brand Image: Developing a brand image is a crucial task for the business entity and which requires adaptation of appropriate strategies. The basic element in this concept is providing high-quality products, offering discounts and special schemes to the customers. Moreover, adoption of better and improved mechanisms of promotional and advertisement etc. can also be considered as relevant for establishing the brand image of the entity (De Mooij, 2013). According to the survey report of 2005, Woolworths Limited has been ranked on top in retail charts, for adapting the best innovation strategies. Afterwards, in the year 2012, it was listed at the peak position for as the sustainable retailer and recently it is ranked as the major online distributor of products and services in Australia. SWOT analysis The below presented is the SWOT analysis which has been executed over Woolworths Ltd. This has been done as the management of the business entity is planning to develop the establishment strategies for the new markets. Moreover, this analysis will also make the business corporation aware of the risks and the expenses which will be incurred by the business: Strength: the Brand image of the business corporation has been considered as one of the biggest strength of the organization (Mukherjee, Cuthbertsonand Howard, 2014). The brand equity of the Woolworths aids the business corporation in developing the trust of the consumers. Moreover, the firm also provides a quality of products, which makes the entity more strong in the market. Further, the business entity has been focusing on the strategies which are developed for maintaining strong relations with the customers. This is also considered as one of the strengths of the company, as it will bring a hike in the goodwill of the firm. Weakness: On the basis of the conducted survey report in 2012, it has observed that the business entity has been facing an increase in the debt ratio and for the last year the debt ratio was at peak as compared to the last five years and this has been considered as one of the weaknesses of the business Corporation (Grantand Jordan, 2015). Opportunities: As discussed in the above-analysed report the expansion of the business entity in the new markets and regions can be considered as one of the biggest opportunity of the business corporation. Apart from the physical expansions the business entity should plan and develop the brand name in the online market. Threats: The low-pricing policy adopted for aiding the consumers can be proven one of the threats for the business corporation. Also, intensification in the competitive environment is one of the biggest threats for Woolworths Ltd (Kleinman Lin, 2013). Risks involved in the Chinese and Indian markets The below discussed are the risks which can be observed and experienced by Woolworths Ltd in the new markets, where the company has been planning for the expansion: Legal system: As the business entity is operating in Australia, and the company is planning to expand the business in Indian and Chinese markets, the business entity will be facing differences in the rules and regulations followed and adopted by the new markets and regions. There are huge foreign direct investments from across the globe, as China has an optimum number of foreign companies and they are already operating in the same region. Woolworths Limited is a supermarkets chain in Australia. For instance, the entity will face some issues in India while dealing in some products such as Alcohol as there are some regions in India where consumption and selling of alcoholic products are banned (Bailey, 2017). Tax System: There is a big difference between the tax policies and the norms imposed by Australian and Indian governing authorities (Muasa, 2014). Australian tax policies and the exemption of tax policies differ from the Indian as well as Chinese tax system. Also in case of India Sales Tax has replaced all other taxes and has made the tax system easier. These differences in the tax system will be developing a number of issues for the business entity. Recommendation The business entity has chosen India and China for expansion of the business operations and so they should concentrate their focus towards the consumers more both the regions have the best human resource and which will be proven beneficial for the business entity. Also, China will be proved a most beneficial option for the expansion purpose as the region has there is a number of multinational corporations operating in this region and also have a huge amount of foreign direct investments and which will be proven beneficial for Woolworths. Conclusion In the limelight of the above-executed analysis, it has been inferred that Woolworths Ltd is a multinational supermarket chain and is planning to expand the business operations in new markets. And for this, India and China are the new regions which have been chosen. The above-presented report has been focused on the global scan and audit analysis of the risks which will be faced by the business entity during the expansion. References Bailey, M., 2017. Absorptive Capacity, International Business Knowledge Transfer, and Local Adaptation: Establishing Discount Department Stores in Australia.Australian Economic History Review,57(2), pp.194-216. Bayne, L., Schepis, D. and Purchase, S., 2017, A framework for understanding strategic network performance: Exploring efficiency and effectiveness at the network level,Industrial Marketing Management. Boutabba, M.A., 2014, The impact of financial development, income, energy and trade on carbon emissions: evidence from the Indian economy,Economic Modelling,40, pp.33-41. Cappelli, P., Singh, H., Singh, J. and Useem, M., 2015, Indian business leadership: Broad mission and creative value,The Leadership Quarterly,26(1), pp.7-12. Das Nair, R. and Dube, S.C., 2017, Growth and Strategies of Large, Lead Firms-Supermarkets. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fang, T., 2014, Understanding Chinese culture and communication: the Yin Yang approach,Global leadership practices, pp.171-187. Frynas, J.G. and Mellahi, K., 2015,USA Oxford University Press, Global strategic management. Gereffi, G. and Luo, X., 2015, Risks and opportunities of participation in global value chains. Grant, R.M. and Jordan, J.J., 2015.Foundations of strategy.John Wiley Sons. Guha, N., Warnakulasuriya, S., Vlaanderen, J. and Straif, K., 2014, Betel quid chewing and the risk of oral and oropharyngeal cancers: A meta?analysis with implications for cancer control,International journal of cancer,135(6), pp.1433-1443. Gunjal, T.D., 2017, A Swot Analysis And Recent Fdi Controversy Of Retail Sector In India,International Research Journal of Multidisciplinary Studies,3(4). Jie, F., Parton, K. and Chan, C., 2015, Australian beef supply chain integration: case studies of the two largest Australian supermarkets,International Journal of Supply Chain and Operations Resilience,1(2), pp.121-138. Kleinman, A. and Lin, T.Y. eds., 2013,Springer Science Business Media, Normal and abnormal behavior in Chinese culture(Vol. 2). Lee, A., Yao, J., Mizerski, R. and Lambert, C., 2015.The strategy of global branding and brand equity.Routledge. Lynch, R. 2014, What is global strategy? And why it is important?, Assessed on 10th September 2017, https://www.global-strategy.net/what-is-global-strategy/. Muasa, S.M., 2014. Cost leadership strategy and sustainable competitive advantage of Naivas supermarket limited in Kenya.Unpublished MBA thesis university of Nairobi. Mukherjee, M., Cuthbertson, R. and Howard, E. eds., 2014.Retailing in emerging markets: a policy and strategy perspective. Routledge. Tradingeconomics, 2017, China GDP, Assessed on 10th September 2017, https://tradingeconomics.com/china/gdp. Tradingeconomics, 2017, Indian GDP, Assessed on 10th September 2017, https://tradingeconomics.com/india/gdp. Woolworthsgroup, 2017, Woolworths supermarkets, Assessed on 10th 2017, https://www.woolworthsgroup.com.au/page/about-us/our-brands/supermarkets/Woolworths

Digital Marketing and Local Government †MyAssignmenthelp.com

Question: Discuss about the Digital Marketing and Local Government. Answer: Introduction: According to the article by Tiago and Verissimo (2014), communication is the key to organizational success. Effective communication lays the foundation of the organization thereby, having a competitive advantage. The article highlights that the traditional method of communication creating issues in establishing effective communication within the organization. As a result, both employee and organizational performance are severely hampered. Therefore, the use of digital communication needs to be implemented by the organizations in order to ensure effective communication. The types of digital communication include the use of social media, emails and group chats. Therefore, it can be concluded that the use of digital communication will help in ensuring effective communication within the organization thereby, enhancing the employee and organizational performance. According to the article by Lovejoy and Saxton (2012), communication through social media is different from communication through the official organizational website. Communication through organizational website narrows down the range of communication. According to the article, the use of social media includes internet relay chats, blogging, and instant messaging that broadens the range of organizational communication. Digital communication helps in opening greater possibilities for organizational and interpersonal communication. For example, the non-profit organizations use Facebook for building capital that is used for other benefits of the society. According to the article Leonardi, Huysman and Steinfield (2013), social media is used increasingly as the main of communication for the employees within the organization. This paper aim towards understanding the how the organizations use and conduct the communicative activities through social media in order complete the work successfully. Enterprise social media is considered as a platform rather than a channel that provides an opportunity for the employees to communicate with different employees within the organizations. Therefore, any employee can participate in the communication at any time regardless of the time and venue. According to the article by Treem and Leonardi (2013), the use of social as a communication tool is increasing incredibly. The managers of the organizations aim towards using digital communication in order to enhance the organizational communication process. This article argues that whether social media plays a significant role in communication. This is because the behaviors of the individuals associated with social media communication are unpredictable and unreliable. It has been seen that social media communication has failed to cover association, visibility, persistence, and affordance that has eventually hampered the overall communication process. Therefore, it can be concluded that the use of social media communication has both positive and negatives while being used for organizational communication. According to the article by Macnamara and Zerfass (2012), government departments, multinational companies, and small sized business organizations are increasingly using social media as the communication tool. The openness of Web 2.0 has brought a positive development for digital communication as this influences active participation of the employees, exchanging of dialogues, community building along with democratizing the voices. However, according to the article, some of the organization in Australasia and Europe has prohibited the use of social media for communication (Mercea, 2012). According to the article by Lapidoth (2017), digital communication helps in establishing effective communication between the employees of the same organization. Due to digital communication, the employees of different branches are able to maintain a healthy communication between them. This helps in gaining a competitive advantage for the organization as the employees are connected in spite of being present in different branches. Additionally, digital communication facilitates communication by leading to advanced information discovery and delivery. The article by Moorhead et al., (2013), highlights the lacks of information about the benefits and uses of social media communication in the healthcare system. Effective communication in the healthcare system is essential as this helps the healthcare professionals to be aware of the past and present conditions of the patients based on which the treatment is provided. Social media communication thus provides an opportunity for the patients and the healthcare professionals to communicate thereby, providing better service (Bennett Segerberg, 2012). entering the governmental departments in order to achieve enhanced public service and engagement. In today's world, the majority of the population are active social media users and can be reached easily through this platform. Therefore, the governmental departments are using social media to communicate with the population in order to know their issues or things that can be improved for the betterment of the country. Therefore, it can be concluded that the incorporation and implementation of social media communication by the government is beneficial in enhancing the public service. The article by Huang, Baptista and Galliers (2013), enlightens the impact of social media on the internal communication of the organizations. The majority of the employees uses social media that is considered as one of the best media for establishing effective organizational communication. The use of social media platform provides an opportunity for the employees to communicate with each other without any boundaries in terms of time or venue. Additionally, even the managers can implement a friendly approach for the employees thereby, facilitating the participation of all the individuals within an organization. The article by Lane, Armin and Gordon (2015), highlights the use of social media or digital communication for both internal and external recruitment. The business organizations posts desired vacancies in the social media that is accessible to both internal and external applicants. This saves the financial resources of the company in terms of advertising and publishing. Moreover, the organizations are also able to communicate with the applicants freely and judge their suitability. Therefore, it can be concluded that digital communication helps the business organizations to communicate with applicants for effective recruitment. References Bennett, W. L., Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication Society, 15(5), 739-768. https://content.schweitzer-online.de/static/catalog_manager/live/media_files/representation/zd_std_orig__zd_schw_orig/004/878/529/9781107025745_foreword_pdf_1.pdf Huang, J., Baptista, J., Galliers, R. D. (2013). Reconceptualizing rhetorical practices in organizations: The impact of social media on internal communications. Information Management, 50(2), 112-124. https://www.sciencedirect.com/science/article/pii/S0378720612000766 Lane, T. S., Armin, J., Gordon, J. S. (2015). Online recruitment methods for web-based and mobile health studies: a review of the literature. Journal of medical Internet research, 17(7). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4527014/ Lapidoth, A. (2017). A foundation in digital communication. Cambridge University Press. https://www.langtoninfo.com/web_content/9780521193955_frontmatter.pdf Leonardi, P. M., Huysman, M., Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer?Mediated Communication, 19(1), 1-19. https://pdfs.semanticscholar.org/d398/beced46641972dfceb26c81e3d9d411860a7.pdf Lovejoy, K., Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer?Mediated Communication, 17(3), 337-353. https://pdfs.semanticscholar.org/0f0d/5ac33a7df55e7294207922b7b2e46090816e.pdf Macnamara, J., Zerfass, A. (2012). Social media communication in organizations: The challenges of balancing openness, strategy, and management. International Journal of Strategic Communication, 6(4), 287-308. https://www.researchgate.net/profile/Jim_Macnamara/publication/271997335_Social_Media_Communication_in_Organizations_The_Challenges_of_Balancing_Openness_Strategy_and_Management/links/55f0cf0608aedecb68ffc468/Social-Media-Communication-in-Organizations-The-Challenges-of-Balancing-Openness-Strategy-and-Management.pdf Mercea, D. (2012). Digital prefigurative participation: The entwinement of online communication and offline participation in protest events. New Media Society, 14(1), 153-169. https://www.researchgate.net/profile/Dan_Mercea/publication/258173711_Digital_prefigurative_participation_The_entwinement_of_online_communication_and_offline_participation_in_protest_events/links/56557cb708aefe619b1a6463.pdf Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., Hoving, C. (2013). A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication. Journal of medical Internet research, 15(4). https://www.researchgate.net/profile/Ciska_Hoving/publication/236327697_A_New_Dimension_of_Health_Care_Systematic_Review_of_the_Uses_Benefits_and_Limitations_of_Social_Media_for_Health_Communication/links/0c960539872d9432de000000/A-New-Dimension-of-Health-Care-Systematic-Review-of-the-Uses-Benefits-and-Limitations-of-Social-Media-for-Health-Communication.pdf Oliveira, G. H. M., Welch, E. W. (2013). Social media use in local government: Linkage of technology, task, and organizational context. Government Information Quarterly, 30(4), 397-405. https://s3.amazonaws.com/academia.edu.documents/44678316/oliveira_and_welch_-_social_media_use_in_local_government.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1510812829Signature=nOUtwxQH7swXcIkYjfyQc2YGN9Q%3Dresponse-content-disposition=inline%3B%20filename%3DSocial_media_use_in_local_government_Lin.pdf Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708. https://s3.amazonaws.com/academia.edu.documents/35792235/Digital_Marketing_and_Social_Media___Why_bother.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1510812881Signature=0W8ijS9yBNqIFmJkLxBgk%2Bloj08%3Dresponse-content-disposition=inline%3B%20filename%3DDigital_Marketing_and_Social_Media_Why_b.pdf Treem, J. W., Leonardi, P. M. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association. Annals of the International Communication Association, 36(1), 143-189. https://www.coris.uniroma1.it/sites/default/files/13.19.56_social%20media%20in%20organizations.pdf

Sample Sign Language Practice Essay

Sample Sign Language Practice EssayWhen it comes to a language learning experience, there are many different resources available that can help you improve your skill level when it comes to signing. When you take a good look at some of the sample signs that are out there, it is easy to see why this learning resource is so valuable.We all know that it takes more than one body part to understand picture-spatial gesture language. This is true of signing as well. It is much easier to grasp a sign language text when you understand the message behind it.There are a lot of different informational texts available for signers to work with. You can find these types of texts at any library or book store. There are also a number of websites where you can get the same training material.The idea of creating a sample sign language practice essay for the purpose of gaining an extra skill level is definitely not a new one. There are a lot of students who make use of this idea to create practice essays on certain topics. In the past, this was not really possible. Today, however, you can print out some of the most common signs and sign them out on paper.In addition to using a printout, you can also use a video. While the ideas behind this practice will be quite similar, the message will also be different when you are signing out a video. It will be easier to take a look at the contents of the video, but you cannot always hear what is being said.You should also note that signing in a video demonstration is much different from using a sign-on-paper. Some people are not comfortable with the idea of signing out of a video. They do not feel that they have control over their hands that are not their own.One of the most important aspects of this process is the amount of time that you have to spend doing it. Some people will sign everything that they hear, while others need to pause between signs. It is up to you to figure out how much time that will be necessary for you to work through t he entire sign-up process.In the end, when you are looking for a sample sign language practice essay, you should take a look at what is available online. Not only will you be able to get a few different samples, but you can also get a couple of different messages that you can use in your essay. This is a great way to get your skill level up without having to spend time practicing sign language on a daily basis.

Assignment 2.2 Ratio Analysis Essay Example

Assignment 2.2: Ratio Analysis Essay Assignment 2. 2: Ratio Analysis Name| | Part 1: Enter the information based on your computations. | 2011| 2010| Benchmark| Favorable (F), Unfavorable (U), or Approximate (A)? 2011/2010| 1. Current ratio | 3. 52| 2. 59| 2. 00| Favorable| 2. Days cash on hand| 27. 64| 18. 10| 15. 00| Favorable| 3. Days in A/R| 69. 32| 76. 59| 45. 00| Favorable| 4. Operating margin | 2. 18%| 3. 03%| 4%| Unfavorable| 5. Return on total assets | 5. 08%| 7. 13%| 4%| Unfavorable| 6. Return on net assets | 14. 54%| 17. 76%| 10%| Unfavorable| 7. Debt to capitalization| 61. 21%| 53. 69%| 50%| Unfavorable| 8. Times interest earned | 2. 47| 3. 36| 4. 00| Unfavorable| 9. Debt service coverage | 1. 28| 1. 30| 2. 00| Approximate| 10. Fixed asset turnover | 3. 28| 2. 88| 3. 00| Favorable| 11. Salary and benefit/NPSR| 84. 08%| 82. 82%| 55%| Unfavorable| 1. Current ratio = Total Current Assets in Balance Sheet / Total Current Liabilities in Balance Sheet 2011| 2010| $54,306/$15,425| $39,715/$15,315| 3. 52| 2. 59 | 2. Days Cash on Hand = Cash and Cash Equivalents from Balance Sheet / [(Total Expenses – Depreciation – Provision for Bad Debts in Statement of Operations) / 365] 011| 2010| $12,102/[($168,232 $6,405 $2,000)/365]| $6,486/[($138,394 $5,798 $1,800)/365]| $12,102/[$159,827/365]| $6,486/[$130. 796/365]| $12,102/437. 88| $6,486/358. 34| 27. 64| 18. 10| 3. Days in A/R = Net Patient Accounts Receivable in Balance Sheet / (Net Patient Service Revenue in Statement of Operations / 365) 2011| 2010| $28,509/($150,118/365)| $25,927/$123,565/365)| $28,509/411. 28| $25,927/338. 53| 69. 32| 76. 59| 4. Operating margin = Operating Income from Statement of Operations / Total Revenues in Statement of Operations 2011| 2010| 3,747/$171,979| $4,330/$142,724| .0218 x 100| . 0303 X 100| 2. 18%| 3. 03%| 5. Return on total assets = Net Income in Statement of Operations / Total Assets in Balance Sheet 2011| 2010| $7,860/$154,815| $8,206/$115,101| .0508 x 100| . 0713 x 100| 5. 08%| 7. 13%| 6. Return on net assets = Net Income in Statement of Operations / Net Assets in the Balance Sheet 2011| 2010| $7,860/$54,068| $8,206/$46,208| .1454 x 100| . 1776 x 100| 14. 54%| 17. 76%| 7. Debt to capitalization = Long-term Debt in Balance Sheet / Long term debt + Net Assets in Balance Sheet 2011| 2010| 85,322/($85,322 + $54,068)| $53,578/($53,578 + $46,208)| $85,322/$139,390| $53,578/$99,786| .6121 x 100| . 5369 x 100| 61. 21%| 53. 69%| 8. Times interest earned = (Net Income + Interest) in Statement of Operations / Interest in Statement of Operations 2011| 2010| ($7,860 + $5,329)/$5,32 9| ($8,206 + $3,476)/$3,476| $13,189/$5,329| $11,682/$3,476| 2. 47| 3. 36| 9. Debt service coverage = (Net Income + Interest + Depreciation) in Statement of Operations/ Interest + Principal Payments ($10 million assumed for this assignment) 2011| 2010| ($7,860 + $5,329 + $6. 05)/$15,329| ($8,206 + $3,476 + $5,795)/$13,476| $19,594/$15,329| $17,477/$13,476| 1. 28| 1. 30| 10. Fixed asset turnover = Total Revenues in Statement of Operations / Net Property and Equipment 2011| 2010| $171,979/$52,450| $142,724/$49,549| 3. 28| 2. 88| 11. Salary and benefits as a % of net patient revenue = Salaries and Benefits in Statement of Operations / Net Patient Service Revenue in Statement of Operations 2011| 2010| $126,223/$150,118| $102,334/$123,565| .8408 X 100| . 8282 x 100| 84. 08%| 82. 82%| Part 2: Type your memo to senior management below We will write a custom essay sample on Assignment 2.2: Ratio Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Assignment 2.2: Ratio Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Assignment 2.2: Ratio Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Free Essays on Sociobiology

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